I had the privilege of overseeing the remote production, direction, and editing of this video on behalf of the Vermont Small Business Development Corporation (VtSBDC). Collaborating closely with the VtSBDC team, I played a key role in developing a comprehensive script and identifying key talking points for the video. To ensure a compelling visual narrative, I coordinated with a local videographer to conduct interviews with the owners of W.Collective, as well as their VtSBDC advisor, and captured additional footage of the store (bRoll). Once the footage was received, I meticulously crafted and edited three distinct videos for VtSBDC: a primary video, a concise 60-second social media version, and an engaging blooper reel.